Top 6 Startups That Are Changing Social Media
A fleeting thought or a silly idea can one day make millions in today’s world. Startups are at an all-time boost around the globe, and the market allows them to flourish with simple factors like authenticity. A study has shown upto 1000 apps are made in a day. But from these numbers, some apps have managed to shine through and transform the social media world we know today.
Apps like Tiktok and Twitter have dominated
the scene for the past couple years. The pandemic did nothing but pour more
people onto their phones while breeding boredom. Let’s look at some progressive
and out-of-the-box startups that might just be the next best thing.
Anchor
![]() |
| Image source: Anchor |
Apps Instagram focus on visual content and Twitter on written media. They tend to have a specific type of media as their cornerstone. Same is adopted by Anchor, but in favour of audio.
Podcasting as a medium is still relatively new, but has taken the world by flame. Today you can find a podcast on every topic you can think of, and the rise of audiobooks only feeds the growth. The psychology behind it is simple - people love multitasking. You can listen to a podcast while driving to work, grocery shopping or even catching up on emails.
Anchor provides a convenient place for
creators and consumers of podcasts. It’s easy to publish and distribute
podcasts as it is to find and consume. With the podcast market only said to
grow more in the coming years, and with not much competition, Anchor is
definitely finding its place in the world.
KnoBee
KnoBee Social India Private Limited is a Noida-based startup company which is founded in 2021. KnoBee India has developed the first fully indigenous mobile application where people can collectively socialize with families in family, mates, and followers.
You can find many new relations or can find your old friends and mates. You can communicate with them without knowing their number also you can make your own wall where other can follow you.
The amazing concept behind the app is that once you connect with your family and your family connect with their families it makes a long chain of connections. You can also connect with your friends and mates to share your media through feeds and chat with ease.
ScaleInfluence
Without influencers, social media might not have become the hub it is today. Not only is it easier for people to become influencers now, but marketers have used this to their advantage and begun collaborating with these creators.
Influencer marketing is a fairly new idea, but an extremely beneficial deal to both the creator and the marketer of a certain brand. And this way of marketing is only meant to grow this year onwards. So wouldn’t a platform make it much easier for them to connect?
That’s exactly what ScaleInfluence achieves.
It offers a commonplace for marketers to promote their goods and find the right
social media influencer. It can even be called a Linkedin for influencers. With
great analytics and accurate ROI measures, ScaleInfluence is making it easier
for consumers, creators and brands to get what they want.
Imagine Pinterest smashed with RSS. This site
chooses trustworthy content like articles and pictures from
reliable sources and compiles them in an aesthetic, easy-to-read format. Naturally, it also allows users to customize their feed according to what they want to see and what they want to avoid.
To add to it, it gives users the feel of
‘flipping’ through a magazine with how they arrange articles and photographs
elegantly. Not only does it save more time than most social medias to find
exactly what you’re looking for, it mixes the elements of leisure and some
effective reading.
Bubbly
The creators of this startup themselves refer to Bubbly as ‘Twitter and Instagram for your voice’. How visual and readable content is distributed on Twitter and Instagram, audio is used for Bubbly.
Bubbly is a social media platform that allows
its users to create voice recordings and easily share it with their friends and
family. Despite audio being their main focus, they also have the option of
adding text and images along with the message being sent. This gives them a
slight edge over other social media platforms - voicemails given a whole new
meaning.
Periscope
Live Streaming has been on the come-up for far too long. Whether it be gaming, music or even sitting back and talking to your audiences, people love watching streams. Meerkat used to be an application tied with Twitter to aid in live streaming. But seeing Meerkat’s success, Twitter replaced it with Periscope - which does the same thing.
Periscope is a live-video streaming app that
allows users to broadcast live streams through Twitter now. It is far more
intuitive than Meerkat and now causing a stir in the live stream market.
In Conclusion
Social media is changing everyday, as is the
business around it. Innovations are brimming the world and with that come
better solutions which were unexplored before. As more time passes, better and
better startups will emerge with remarkable ideas that might change the face of
social media forever, and for good.









Comments
Post a Comment